How to Write Better Customer Focus Website Copy


How to Write Better Customer Focus Website Copy

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Cut to the Chase:

Subjective views of the copy-writers find few takers. The offers that the website owners have in their store need to be taken out without going roundabout. Web visitors do hardly care about all the fascinating features that copy-writers worked so hard to include. What they might feel attracted to is how the offers can fulfill their needs. This means that copy-writers need to focus on the benefits to them, not on the features of the offers that the copy-writers might be most impressed with themselves for creating.

Appeal to Emotion:

The most successful website copywriting services touch the potential customers personally or emotionally. Try to catch their attention by appealing to their own self-interest. Say how the products or services could make their life easier, help make money, look better, lose weight, etc.

Write A Killer Headline:

A catchy headline can give the copy a head start over all key components. Choose appropriate color, font size and placement so that attention can be drawn in easily. Use wisely chosen critical words in the headline that ultimately attract clicks. This is especially true for web letter writing services, email marketing services, etc.

Call to Action:

It is so important in website copywriting services that even conversion goals remain unattained in case it’s missed out. To the end, determine what action you want the visitors to take. And, make sure you have finished your copy by posting a link or offering a specific next step for them to follow the target you have driven them toward.

Make Copy Lively:

Avoid ranting and speaking from clinical and legal perspective. Speak as if you are a corporate entrepreneur as well as a corporate entertainer. For this, you can add humor, sarcasm, controversy, drama, photos, or videos. Sometimes, they might be boring, but try to present them in an engaging manner. Make sure you update them regularly.

Add Testimonials:

Perhaps, everybody despises to be alone. Web visitors like companionship and validation, especially in the anonymous web world. So, collect views of your customers, videos, and add them. They will dispel the shroud of doubts.

Guide to web copywriting

Businesses often underestimate the importance of good copywriting when they are promoting themselves online. Yet, time and time again, they make the same mistakes. After all, it’s pointless having a website which looks good but doesn’t say anything to your customers. To boost your response rate:

Keep it short and sweet

Short, punchy sentences are easier to read. If you stuff copy with flowery sentences full of jargon, you’ll alienate your readers. Plain English gets your message across quicker. And ensures it’s not lost in a sea of words. Remember to place your most important information above the fold. That’s where the page stops before you have to scroll down.

Create space

Always divide copy into short sections, using headings and bullet points. Ensure the first and last bullet points are reserved for key information. Remember that white space allows a copy to breathe, encouraging browsers to read.

Keep it fresh

Have you updated your website lately? Or is it gathering dust? Google is introducing Caffeine, a new real-time indexing system. Soon Google will index the freshest content on the Internet.
Why should this matter to you? The short answer is that your website can’t be static anymore. You need to feed it with new information. Here’s how:

  • Create a news page and keep it topped up with your latest news
  • Attach a blog to your site and regularly write posts
  • Add new SEO articles or press releases
  • Incorporate audio/video to your website
  • Regularly update copy so it changes with the times


Engage with your audience

Nothing switches prospects off more than a business website which talks about itself more than its customers. Avoid the ‘I trap by focusing copy on your prospects’ problems and how you are the solution. Replace ‘we’ and ‘our’ with ‘you’ and ‘yours.’ Your aim is to build a rapport with readers, draw them into your copy and make them feel at ease. When you engage on an emotional level, prospects are more likely to buy from you. So, incorporate emotional triggers in your copy. Show you understand the buyers’ needs. Incidentally, never start the first sentence on your homepage with ‘Welcome to our website.’ Use the opportunity to hook your reader with a clear benefit instead.

Be a bossy boots

It’s vital you tell readers exactly what you want them to do, by having several calls to action throughout your web copy:

  • Give them choices in how to contact you. Phone, email, Skype
  • Offer incentives: ‘Order today and you’ll receive a free…’
  • Use plenty of command words: ‘Call’ ‘Download’ ‘Join…’
  • Create a sense of urgency: ‘Order by 27th June and you’ll…’

Be keyword savvy

If you want to be found online, you need to write for your customers as well as the search engines. Once you know what your key words are, you need to incorporate them into copy naturally – not stuffed into every sentence. The smart way is to ensure keywords appear:

  • In headlines and subheadings
  • In bullet points
  • Early in sentences and paragraphs
  • In Meta, image and H1 tags

Spend time crafting your description Meta tag. This is the text underneath the title link on a search engine results page. To get people to click through, incorporate keywords, a benefit and a call to action.

Just bear in mind you only have 150-155 characters to play with. (Including spaces) It’s always better not to include your company name in the description tag, since you can write it into the title tag.

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